Branding

How to make better signage

The purpose of a sign is to impart a message. Whether it’s to sell a product or give directions, it must have the power to catch a person’s interest so that they read it and understand it immediately. Here’s how to create effective signage: 1 Keep it short and simple The ability to send a […]

Small Business

Seven SEO tips for small businesses

If you are a small business, finding time to keep up with SEO can be tricky. To simplify matters, here are seven SEO tips you should follow. 1  Quality matters When thinking about SEO, always prioritise quality over quantity, whether creating content or building links. According to the Content Marketing Institute, search engines are getting […]